Images

Images come from three different NationBuilder locations. Choosing the right one matters.

Use Image source
Basic layouts, team members, logos and testimonials First image attachment on that Basic page
News and Event cards First image attachment, with Meta image as a fallback
Social sharing Page Meta image, falling back to site defaults
Header logo Site Meta image
Footer logo First homepage attachment with footer in its filename

#Basic rules

Alternative text

Image and page-header layouts use the page excerpt as image alternative text when an excerpt exists; otherwise they use the page headline. Write the excerpt as a concise description of what the image communicates, not a filename or a repetition such as “image of image”.

Team and logo images use the nested page headline, for example a person's or organisation's name. Testimonial carousel images are intentionally decorative and use empty alternative text because the attribution is already present beside them.

News/Event card images should be understandable with the adjacent card title. If a news article's image carries unique information, repeat that information in the article body as well.